Microsoft has defended its decision to switch the Xbox One’s Policies. In an interview with MCV, Microsoft was asked if they, “feel that the overhaul you’ve (Microsoft) made to Xbox One’s strategy has hurt its momentum?”
In response, Xbox Europe Vice President Chris Lewis said,
“No. And look, we remain true to our vision that we want to be wherever our consumers want us to be. We think that digital consumption patterns will change and grow over time. We think that the Cloud gives you a level of sophistication, depth and breadth that people can only dream of. And overtime more people will embrace that.
That said, we want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We want to be available in any format that our consumers are looking for. We’ve always been very committed to consumer choice.”
When asked why Microsoft did not keep their original strategy and focus on making it clearer, Lewis answered,
“As a business, the minute we don’t listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place. I love the fact that we are reactive and agile in that way. We remain true to our vision – digitally and physically – and we are genuinely in an enviable position versus anyone else in being able to deliver that. I wouldn’t trade places with anybody.”
You can read the full interview on MCV.