Nintendo of America President Unimpressed with the Competition


Nintendo of America President, Reggie Fils-Aime has finally weighed in with his own opinion regarding Sony and Microsoft’s next generation of hardware, and in a word, he’s unimpressed.

Fils-Aime’s opinion comes courtesy of a recent interview with online publication IGN, where he shared his thoughts about the Wii U’s chances against the incoming competitors in the next generation of hardware sales.

Following today’s announcement that the Wii U will see a $50 price cut in North America, Fils-Aime seemed confident that at a price point $100 cheaper than the competition, Nintendo’s strong games line-up for the fall will take care of the rest.

“It’s all about the games. The competitive systems have announced their launch lineups. I’m allowed to say ‘Meh,’” Fils-Aime told IGN. “I look at our lineup of titles and I feel good about our lineup. We’ve got Zelda. We’ve got Mario. We’ve got Donkey Kong. In addition to great titles like Pikmin 3 and Wonderful 101, I feel very good about our lineup, and I feel very good about the value proposition we’re putting out there for the consumer.”

Of course a new generation of hardware means a lot more than just new and impressive software. Both the PlayStation 4 and Xbox One have showcased some tremendously ambitious technical feats including cloud-based gaming, streaming to portable handheld systems, and a suite of robust online features.

However, none of these issues seemed to plague Fils-Aime as he told IGN his personal opinion that, in the end, gamers want good games, and that trumps all. He focused a lot on the idea of Nintendo providing “quality experiences,” rather than focusing on trumpeting the success of their tech that makes those experiences possible.

“We’ve got cloud technology that we’re delivering with Wii U. Nintendo TVii is all cloud-based technology. But the difference is, we don’t talk about the tech. We talk about the experience, “ Fils-Aime told IGN. “We make sure that the consumer has fun with the game experiences that we provide. And so I think as you compare and contrast Nintendo with other players in the space, for us it’s about games, about the fun, about the entertainment value, and not about the tech.”

It’s not uncommon for gaming executives to share their opinion on their competitors, as we’ve seen with the recent digs made by both Sony and Microsoft over the last few months. It is however, a little more unusual to hear such direct remarks regarding the competition from Nintendo executives such as Fils-Aime.

What do you think of Fils-Aime’s remarks? Do you agree that gamers ultimately only care about good games and fun experiences, or are you genuinely excited about the PlayStation 4 and Xbox One’s new tech? Let us know in the comments below, and remember to keep reading right here at Analog Addiction for all the latest next gen news.

source: IGN

Javan Rivera is Analog Addiction’s resident Nintendo Editor, but he loves discussing and writing about all things video game related. Follow him on Twitter for more news and information, and be sure to follow the official Analog Addiction Twitter feed as well, for all the latest gaming coverage.


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