Danny Bilson – Why THQ Went Under

Former THQ executive Danny Bilson has revealed his explanation as to why THQ went bust.



Speaking to Edge Online at GameHorizon in Newcastle, England, Bilson attributed the failure of THQ to mismanagement in the studio as well as struggling from moving from a role of a primary publisher of children’s games to core games.

Bilson joined THQ when it was transitioning from a “core games and original IP studio.” Going into THQ, Bilson was tasked with managing the THQ owned studios. However, as he explains, “Six studios didn’t know what they were making.” He was then told the publisher had to close half of its workforce and seven studios altogether, something Bilson describes as “one of the worst things I’ve ever experienced.” Following this, Bilson was told he could leave THQ if he was so inclined, an offer he chose to decline.

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As other key executives began to leave the company, Bilson found himself as head of game production and marketing. “I wanted to try to build one team out of this that came up with marketing that the developers don’t hate.”

Bilson was able to jump ship just before THQ went under after his efforts bode no benefits for the company. He added there were no discussions of bankruptcy around the time of his departure.

He concluded with saying THQ “couldn’t change fast enough from a culture of kids licensed games to core [games].”

George Sinclair is an editor for Analog Addiction, the home of the latest news, reviews and previews. You can find George on Twitter and his blog on IGN. Be sure to follow the OFFICIAL Analog Addiction Twitter as well!


Categories: News

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