If yesterdays presentation on the specifications is anything to go by, the PlayStation 4 is going to be one beast of a machine. However, according to Shuhei Yoshida, President of Sony Worldwide Studios, this will not affect the cost as much as you might think.
Yoshida revealed that with the use of AMD hardware instead of Sony’s own technology, this has allowed for the cost of R&D and production to remain low. “The architecture choice we have made this time around has allowed us to not to invest to create dedicated factories and conducting factories and things like that – so that helps in order for us to provide an affordable price to our consumers.”
Whilst this doesn’t move any closer to confirming a price window, it does seem that Sony has learnt lessons from the PlayStation 3’s big price tag and most recently, the PlayStation Vita’s proprietary memory cards. It would appear that Sony has a good understanding of what the consumer wants right now.
George Sinclair is an editor for Analog Addiction, the home of the latest news, reviews and previews. You can find George on Twitter and his blog on IGN. Be sure to follow the OFFICIAL Analog Addiction Twitter as well!