CEO Of Ubisoft Not A Fan Of The Wii U’s Price

Yves Guillemont, CEO of Ubisoft isn’t happy with how Nintendo’s latest console, the Wii U is priced.

“I always prefer lower pricing, so I can’t say I’m happy,”“I’m never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it’s cheap. With what it brings [to gaming] it’s cheap. But I hope they’ll be able to drop their price in time.” said Guillemont in an interview with

With Assassin’s Creed III and ZombieU, Just Dance 3, Rabbids Land as launch titles as well as the delayed Rayman Legends as a launch window game amongst, Ubisoft is one of Nintendo’s biggest backers with the WiiU.

Alongside the fact that the Wii U will be launching at a loss, the next generations of Sony’s PlayStation and Microsofts Xbox are likely to be announced next year, the PS3 and Xbox 360 will probably receive a price drop along with the news. This means that Nintendo would be the most expensive console out of the three by quite a sizeable gap.

The Wii U offers a lot of exciting technology and games but due to the price of the Nintendo’s latest console during the holiday season with the well established and somewhat cheap PS3 and Xbox 360’s, it’s in danger of coming off as an excessive price. With the the Wii U not being profitable at launch, this’ll debunk any hopes of a 3DS style price drop. Whilst the WiiU is a midway point to the next-gen, it’s unlikely to flop as it’s predecessor, the Wii still continues to do well with a family audience, the Wii U is seen as the next step in the Wii. Provided the Wii audience warms to the WiiU, it could do very well despite it’s price.

The Wii U launches next week so we’ll have to wait and see whether the consumer will agree with Guillemont’s concerns or not. What can be said is that it’s going to be an interesting few months ahead of us.

Source: EDGE.

George Sinclair is an editor for Analog Addiction, the home of the latest news, reviews and previews. You can find George on Twitter and his blog on IGN. Be sure to follow the OFFICIAL Analog Addiction Twitter as well! 


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